RANDALLS WINE SALES SPIKED BY CATEGORY MANAGEMENT

DALLAS -- Category management helped dollar sales per week soar 87% in the wine department at a Randalls store here.The program has also boosted gross profit dollars per week 57.4% and the average retail price per unit by 12.43%, Tye Anthony, vice president of grocery merchandising, said at the Food Marketing Institute convention in Chicago.Before the Houston-based retailer started the program, the

DALLAS -- Category management helped dollar sales per week soar 87% in the wine department at a Randalls store here.

The program has also boosted gross profit dollars per week 57.4% and the average retail price per unit by 12.43%, Tye Anthony, vice president of grocery merchandising, said at the Food Marketing Institute convention in Chicago.

Before the Houston-based retailer started the program, the 65,000-square-foot store #568 had at least 838 stockkeeping units in the wine

Register to view the full article

test - Advanced Registered User

Already a member? .