RBA STIRS LOCAL GROUPS INTO ITS MEMBER MIX

LAUREL, Md. -- The Retailer's Bakery Association here has entered into a partnership agreement with 22 local associations in an effort to increase membership and offer new programs tailored to specific regions.According to Peggy Hoffman, membership director for the RBA, the decision to combine resources with the local groups is part of an ongoing effort to reach a larger retailer audience."We know

LAUREL, Md. -- The Retailer's Bakery Association here has entered into a partnership agreement with 22 local associations in an effort to increase membership and offer new programs tailored to specific regions.

According to Peggy Hoffman, membership director for the RBA, the decision to combine resources with the local groups is part of an ongoing effort to reach a larger retailer audience.

"We know that in order to continue to develop solid bottom-line programs, we need incre

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