RBA SURVEY FINDING FIRES BAKERY DISPLAY DEBATE

LAUREL, Md. -- The Retailer's Bakery Association here is dealing with fallout from an apparent misinterpretation that developed when results of a consumer survey referred to "attractive displays" as "the least important" factor influencing impulse shopping."RBA members have mixed reactions to the finding," Executive Director Peter Houstle told SN. "Some members say that displays are vital merchandising

LAUREL, Md. -- The Retailer's Bakery Association here is dealing with fallout from an apparent misinterpretation that developed when results of a consumer survey referred to "attractive displays" as "the least important" factor influencing impulse shopping.

"RBA members have mixed reactions to the finding," Executive Director Peter Houstle told SN. "Some members say that displays are vital merchandising tools and that consumers just don't realize that displays affect their buying deci

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