TO REACH KIDS, GET DOWN TO FLOOR: CONSULTANT

DALLAS -- One of the best ways for supermarkets to capture some of the $160 billion a year spent on kids today is to put ad messages on the floor, said Dave Siegel, general manager of Small Talk, a children's marketing and advertising agency in Cincinnati.Siegel mentioned one study that indicated kids see the floor of a supermarket more than any place else in the store. This is where most kids draw,

DALLAS -- One of the best ways for supermarkets to capture some of the $160 billion a year spent on kids today is to put ad messages on the floor, said Dave Siegel, general manager of Small Talk, a children's marketing and advertising agency in Cincinnati.

Siegel mentioned one study that indicated kids see the floor of a supermarket more than any place else in the store. This is where most kids draw, he pointed out.

Siegel gave a presentation here last month on marketing to ki

Register to view the full article

test - Advanced Registered User

Already a member? .