TO REACH SHOPPERS, GET LOCAL: ADVO SURVEY

WINDSOR, Conn. -- Supermarket operators need to differentiate their stores and advertising according to local demographic information if they are to successfully recruit new shoppers, a survey commissioned by Advo here has found."More and more grocers are saying they need to differentiate their advertising for various markets and demographic groups. The consumers are saying they want different things

WINDSOR, Conn. -- Supermarket operators need to differentiate their stores and advertising according to local demographic information if they are to successfully recruit new shoppers, a survey commissioned by Advo here has found.

"More and more grocers are saying they need to differentiate their advertising for various markets and demographic groups. The consumers are saying they want different things and, yet, there is not as much going on out there as there should be," Joe Durrett,

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