THE READ ON HEALTH

The prognosis for health magazine sales looks very good.But achieving the full potential of this category segment in supermarkets will require more and better merchandising, according to retailer panelists at a recent workshop.While the retailers acknowledged the strong potential for sales and image-building inherent in carrying health magazines, some complained that a lack of display initiative by

The prognosis for health magazine sales looks very good.

But achieving the full potential of this category segment in supermarkets will require more and better merchandising, according to retailer panelists at a recent workshop.

While the retailers acknowledged the strong potential for sales and image-building inherent in carrying health magazines, some complained that a lack of display initiative by distributors is hindering the segment's growth. Replenishment also is a

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