READING UP ON MAGAZINES

Building from a growing body of research, many retailers are renewing their commitment to the magazine category.Retailers are putting new fixtures up at the front end and employing a growing sophistication in their merchandising of inline magazine sets. While many are trying other products at the front end, almost all retailer executives polled by SN expressed their ongoing support for the category."We

Building from a growing body of research, many retailers are renewing their commitment to the magazine category.

Retailers are putting new fixtures up at the front end and employing a growing sophistication in their merchandising of inline magazine sets. While many are trying other products at the front end, almost all retailer executives polled by SN expressed their ongoing support for the category.

"We are firm believers in the magazine category," said Chuck Porter, director

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