The ready-to-drink tea and coffee segments of the New Age beverage category face distinct challenges. On the RTD coffee side of the business, the struggle is to develop a product with mass appeal. RTD tea manufacturers, meanwhile, are tasked with finding true product innovation.
And retailers report grappling with such decisions as where to merchandise the different RTD coffee brands, and whether to allocate space for 1-gallon tea jugs showing promise.
Sales of RTD tea showed