THE REAL MCCOY

ANAHEIM, Calif. -- The future for marketing to the nation's growing Hispanic population is now, and Gigante believes it has found the right formula.Its stores look very much like U.S. supermarkets at first glance, but with a definite Latino flavor, Justo Frias, president of Gigante Holdings International here, operators of Gigante USA, told SN. That "flavor" includes broad varieties of produce to

ANAHEIM, Calif. -- The future for marketing to the nation's growing Hispanic population is now, and Gigante believes it has found the right formula.

Its stores look very much like U.S. supermarkets at first glance, but with a definite Latino flavor, Justo Frias, president of Gigante Holdings International here, operators of Gigante USA, told SN. That "flavor" includes broad varieties of produce to meet the high demand for fresh; 100% scratch bakeries; service meat cases with thin cuts

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