REASON TO CELEBRATE [A LITTLE], CONTINUED

MIKE PROVENZANO ident and chief executive officer, Pro & Sons, Ontario, Calif.Provenzano said Pro & Sons, which operates nine Hispanic-oriented stores in the Southwest, is looking forward to a strong summer.He said the second half is always better than the first half for operators with a Hispanic customer base. "Sales in the first half are fairly normal, but once it gets hot, we sell more beverages,

MIKE PROVENZANO

ident and chief executive officer, Pro & Sons, Ontario, Calif.

Provenzano said Pro & Sons, which operates nine Hispanic-oriented stores in the Southwest, is looking forward to a strong summer.

He said the second half is always better than the first half for operators with a Hispanic customer base. "Sales in the first half are fairly normal, but once it gets hot, we sell more beverages, including Gatorade and Capri Sun, and beer -- items t

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