REASOR'S EXPANDS PRIVATE-LABEL HBC LINE

TAHLEQUAH, Okla. -- A new and expanded private-label line at Reasor's is expected to have wide consumer appeal."People are looking for lower-cost items. When they can buy an item with the same ingredients for less, they switch to private label," said Les Weese, director of merchandising at Reasor's. The retailer has introduced about 350 Best Choice health and beauty care items -- the controlled label

TAHLEQUAH, Okla. -- A new and expanded private-label line at Reasor's is expected to have wide consumer appeal.

"People are looking for lower-cost items. When they can buy an item with the same ingredients for less, they switch to private label," said Les Weese, director of merchandising at Reasor's. The retailer has introduced about 350 Best Choice health and beauty care items -- the controlled label of its new nonfood supplier, Associated Wholesale Grocers Valu Merchandisers nonfood

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