RECIPE FOR REVENUES

Some say the recipe for video success is very simple. Start with sample quantities of new releases, stir in top-notch service and presentation, and add a constant flow of sell-through hits and a large quantity of catalog.But there is much more to it than that. There's the need to motivate upstream to management, downstream to the stores, and across the raging river that separates some internal departments.

Some say the recipe for video success is very simple. Start with sample quantities of new releases, stir in top-notch service and presentation, and add a constant flow of sell-through hits and a large quantity of catalog.

But there is much more to it than that. There's the need to motivate upstream to management, downstream to the stores, and across the raging river that separates some internal departments. There's competition from increasingly sophisticated operators, like Blockbuste

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