RECIPE FOR SUCCESS

What do you get when you mix equal parts of packaged food, the Internet and a meal idea?A recipe for an ideal manufacturer promotion, according to SN's 2005 Survey of Manufacturer Promotional Practices.Nearly half (46%) of consumer respondents said they went online to get a recipe, up from 22% who said the same in last year's survey.The benefits of Internet-based recipes are twofold in that they not

What do you get when you mix equal parts of packaged food, the Internet and a meal idea?

A recipe for an ideal manufacturer promotion, according to SN's 2005 Survey of Manufacturer Promotional Practices.

Nearly half (46%) of consumer respondents said they went online to get a recipe, up from 22% who said the same in last year's survey.

The benefits of Internet-based recipes are twofold in that they not only enable manufacturers to create brand awareness, but more

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