About the Study
II of SN's annual Survey of Manufacturer Promotional Practices.
Results are based on an online poll of 102 primary household shoppers. The survey was developed and commissioned by SN and executed last month by InsightExpress, a Stamford, Conn., market research firm.
Women accounted for 54% of the participants. Nearly one-quarter of respondents are between the ages of 55 and 64; 17% between 35 and 44; and 17% between 25 and 34. Twenty percent said