RECOGNITION IS WHEN PRIVATE MATTERS

Isn't it ironic that a phenomenon that elicits worldwide attention year after year is still referred to as "private"?I'm alluding to private label products, which successfully shunned the low-quality stigma to grow into well-recognized names that now compete on par with the national brands.Supermarket retailers have not only used store brands to reap profits, they have done something more important.

Isn't it ironic that a phenomenon that elicits worldwide attention year after year is still referred to as "private"?

I'm alluding to private label products, which successfully shunned the low-quality stigma to grow into well-recognized names that now compete on par with the national brands.

Supermarket retailers have not only used store brands to reap profits, they have done something more important. They have created a permanent home for themselves in consumers' minds and in

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