RED BEER STARTS FAST; POTENTIAL STILL UNCLEAR

Sales of the new crop of red beers are off to a brisk start in supermarkets across the country. But retailers so far appear to be divided about the whether consumer reception of the crimson brews will amount to the next beer craze.The segment has ballooned over the last several months, with both large national manufacturers as well as regional and local microbreweries now marketing items.Red beers'

Sales of the new crop of red beers are off to a brisk start in supermarkets across the country. But retailers so far appear to be divided about the whether consumer reception of the crimson brews will amount to the next beer craze.

The segment has ballooned over the last several months, with both large national manufacturers as well as regional and local microbreweries now marketing items.

Red beers' trademark bright crimson color is obtained by using specially roasted barley

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