RED LOBSTER CUTS TAGS TO GRIP SALES

Orlando, Fla. -- Red Lobster, the nation's largest dinner house restaurant chain, last month cut its prices, increased entree portions and jazzed up its menu with new dishes the company hopes will boost traffic.The menu changes are designed to reduce check averages but increase customer numbers, said Tim Rosendahl, Red Lobster's vice president for food and beverage. "We're looking at refocusing the

Orlando, Fla. -- Red Lobster, the nation's largest dinner house restaurant chain, last month cut its prices, increased entree portions and jazzed up its menu with new dishes the company hopes will boost traffic.

The menu changes are designed to reduce check averages but increase customer numbers, said Tim Rosendahl, Red Lobster's vice president for food and beverage. "We're looking at refocusing the whole system of what Red Lobster stands for across the board," he said.

The ch

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TAGS: Seafood