REDEEMING VALUES

Couponing is entering a brand-new era.In it, retailers and manufacturers are testing a wide assortment of highly targeted in-store coupon distribution systems that promise to hike redemption rates considerably and drive sales.They also are trying to determine which systems work best to promote products efficiently and cost-effectively.While newspaper freestanding inserts and print advertisements remain

Couponing is entering a brand-new era.

In it, retailers and manufacturers are testing a wide assortment of highly targeted in-store coupon distribution systems that promise to hike redemption rates considerably and drive sales.

They also are trying to determine which systems work best to promote products efficiently and cost-effectively.

While newspaper freestanding inserts and print advertisements remain the dominant form of distribution by far, accounting for al

Register to view the full article

Already a member? .