REDEEMING VALUES

Couponing is entering a brand-new era.In it, retailers and manufacturers are testing a wide assortment of highly targeted in-store coupon distribution systems that promise to hike redemption rates considerably and drive sales.They also are trying to determine which systems work best to promote products efficiently and cost-effectively.While newspaper freestanding inserts and print advertisements remain

Couponing is entering a brand-new era.

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