REDEEMING VALUES

The coupon distribution battle is heating up as retailers and manufacturers seek to promote products in the most efficient and cost-effective manner. Freestanding inserts, with their low cost, remain the dominant distribution vehicle. But more targeted systems are commanding increased attention. Below is a listing of what industry sources say are some of the key benefits of various couponing systems:ale:

The coupon distribution battle is heating up as retailers and manufacturers seek to promote products in the most efficient and cost-effective manner. Freestanding inserts, with their low cost, remain the dominant distribution vehicle. But more targeted systems are commanding increased attention. Below is a listing of what industry sources say are some of the key benefits of various couponing systems:

ale: Automatically issues specific coupons targeted to individual customers at the ch

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