REDEEMING VALUES

Coupon Distribution: FSIs Deliverotential of targeted in-store coupon distribution vehicles, such as electronic POS and shelf-based systems, but freestanding inserts remain the overwhelming choice of manufacturers. Rather than declining, the percentage of total coupons distrubuted via FSIs increased last year to 88%. FSI rates held constant at 88% during the first six months of 1994.Percentage of

Coupon Distribution: FSIs Deliver

otential of targeted in-store coupon distribution vehicles, such as electronic POS and shelf-based systems, but freestanding inserts remain the overwhelming choice of manufacturers. Rather than declining, the percentage of total coupons distrubuted via FSIs increased last year to 88%. FSI rates held constant at 88% during the first six months of 1994.

Percentage of Total Coupons Distributed

1991 1992 1993

Freestanding

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