THE REDEFINITION OF BSE: BEWILDERED SHOPPER EDUCATION

Most retailers have spent a lot of time and effort crafting distinct store profiles in an increasingly cluttered marketplace. Everything from store layout and signature programs to signs and private label has been designed to help create a stronger bond with consumers.At best, it's a tenuous connection, as shoppers continue to patronize multiple channels for their needs. In committing to this course

Most retailers have spent a lot of time and effort crafting distinct store profiles in an increasingly cluttered marketplace. Everything from store layout and signature programs to signs and private label has been designed to help create a stronger bond with consumers.

At best, it's a tenuous connection, as shoppers continue to patronize multiple channels for their needs. In committing to this course of action, however, retailers have made themselves more than just a physical transfer

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