REDESIGN AIMS FOR CONSISTENT LOOK

THOROFARE, N.J. -- Some companies viewed the nutritional labeling requirements that took effect last year as a major aggravation -- Cento Fine Foods, a distributor of Italian specialty foods here, saw it as an opportunity to revamp its brand image. A redesign, now fully implemented, is credited with an average increase in sales of 10% to 15% across the board. Distribution also has expanded. Long a

THOROFARE, N.J. -- Some companies viewed the nutritional labeling requirements that took effect last year as a major aggravation -- Cento Fine Foods, a distributor of Italian specialty foods here, saw it as an opportunity to revamp its brand image. A redesign, now fully implemented, is credited with an average increase in sales of 10% to 15% across the board. Distribution also has expanded. Long a presence in the Northeast, the line now is available in 48 states. The updated graphics had t

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