REEL KID STUFF

Paralleling the growth of animated videos, live-action children's and family-oriented movies are enjoying a renaissance that can only be good news for supermarkets.With their focus on creating a family-friendly environment, supermarket video executives welcome titles that appeal to adults as well as children. Offered at low sell-through pricing, these movies also provide rental opportunities while

Paralleling the growth of animated videos, live-action children's and family-oriented movies are enjoying a renaissance that can only be good news for supermarkets.

With their focus on creating a family-friendly environment, supermarket video executives welcome titles that appeal to adults as well as children. Offered at low sell-through pricing, these movies also provide rental opportunities while contributing to the growth of ongoing video sales programs.

"Overall, the child

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