THE REEL WORLD

The video category had a bumpy ride in 1996, but it remains a solid and growing contributor to supermarket traffic, sales and profits.The news about supermarkets getting out of the rental business continues to make headlines and fuel the widespread image of a dying product segment. But quietly, many prominent chains, such as Albertson's, Boise, Idaho; Giant Eagle, Pittsburgh; and Wegmans Food Markets,

The video category had a bumpy ride in 1996, but it remains a solid and growing contributor to supermarket traffic, sales and profits.

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