REELING IN RETURNS

Marketing experts agree the best way to sell fresh seafood is at a service counter staffed with knowledgeable associates. It's a challenge selling fish any other way, they told SN.Yet non-service operations can turn a profit. Self-serve cases sell fish for stores lacking service departments, fill in the gaps during off hours when service counters are closed, and attract shoppers who simply don't want

Marketing experts agree the best way to sell fresh seafood is at a service counter staffed with knowledgeable associates. It's a challenge selling fish any other way, they told SN.

Yet non-service operations can turn a profit. Self-serve cases sell fish for stores lacking service departments, fill in the gaps during off hours when service counters are closed, and attract shoppers who simply don't want to wait at the counter.

Convenient, easy-to-cook products are popular choice

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TAGS: Seafood