REFINING THE FINDINGS

Accurate scan data isn't at the top of most retailers' wish lists.But generating much cleaner and more accurate scan data at the retail level could be the key to many of the industry's ambitious Efficient Consumer Response initiatives, including efficient promotions, efficient product introductions and continuous replenishment programs.Until now, most retailers have been reluctant to take the steps

Accurate scan data isn't at the top of most retailers' wish lists.

But generating much cleaner and more accurate scan data at the retail level could be the key to many of the industry's ambitious Efficient Consumer Response initiatives, including efficient promotions, efficient product introductions and continuous replenishment programs.

Until now, most retailers have been reluctant to take the steps necessary to improve scan data accuracy, such as cutting down on multipl

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