REFINING PROCESS

Here's a real page turner for food retailers.The magazine industry's two largest single-copy wholesalers -- Anderson News Co. and The News Group, LP -- are advancing programs that streamline the number of titles they distribute to each store in the name of dramatic efficiencies and greater cover presence at the retail shelf.Their efforts reflect a major shift in thinking by wholesalers, retailers

Here's a real page turner for food retailers.

The magazine industry's two largest single-copy wholesalers -- Anderson News Co. and The News Group, LP -- are advancing programs that streamline the number of titles they distribute to each store in the name of dramatic efficiencies and greater cover presence at the retail shelf.

Their efforts reflect a major shift in thinking by wholesalers, retailers and some publishers to turn magazine distribution into a pull system rathe

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