REFLECTIONS ON THE FLOOR

Superior product selection and pricing will always be the keys to driving sales. But store ambience, including total floor appearance, also plays a critical role in ensuring retail success.Supermarket operators say it is essential to provide a clean, attractive shopping environment, beginning with the store floor, to attract customers and win repeat business. Yet, in today's age of Efficient Consumer

Superior product selection and pricing will always be the keys to driving sales. But store ambience, including total floor appearance, also plays a critical role in ensuring retail success.

Supermarket operators say it is essential to provide a clean, attractive shopping environment, beginning with the store floor, to attract customers and win repeat business. Yet, in today's age of Efficient Consumer Response, driven by demands to trim operating costs wherever possible, retailers are

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