REGIONAL SPONSORS: THE LOCAL LINK

Retail produce executives say state and regionally sponsored programs that promote local produce can offer a sizable boon to their businesses, and benefit consumers and farmers at the same time.The groups often provide advertising and point-of-sale material for locally grown produce, which can make promotions at retail a little easier, merchandisers told SN.They are a growing 20phenomenon. For example,

Retail produce executives say state and regionally sponsored programs that promote local produce can offer a sizable boon to their businesses, and benefit consumers and farmers at the same time.

The groups often provide advertising and point-of-sale material for locally grown produce, which can make promotions at retail a little easier, merchandisers told SN.

They are a growing 20phenomenon. For example, one the oldest statewide initiatives, Jersey Fresh in New Jersey, now wie

Register to view the full article

TAGS: Center Store