REGIONAL STRATEGY FOR HMR IS BEING PUSHED

ATLANTA -- Supermarkets would be better off looking at regional suppliers, rather than national companies, as potential allies for attacking the home-meal replacement market, a consultant told attendees at a conference here.The consultant, Stephan Kouzomis, president of Entrepreneurial Consulting, Louisville, Ky., said retailers ought to seek out suppliers of fresh prepared foods based in their specific

ATLANTA -- Supermarkets would be better off looking at regional suppliers, rather than national companies, as potential allies for attacking the home-meal replacement market, a consultant told attendees at a conference here.

The consultant, Stephan Kouzomis, president of Entrepreneurial Consulting, Louisville, Ky., said retailers ought to seek out suppliers of fresh prepared foods based in their specific marketing areas because the big national players have hitched their wagons to fro

Register to view the full article

TAGS: Center Store