REINS ON USE OF CARD DATA DUE IN CALIFORNIA

SACRAMENTO, Calif. -- The nation's first legislation regulating how supermarkets can use information collected from frequent shopper cards is expected to be signed into law by California Gov. Gray Davis within the next few days.A similar law has been proposed in the Wisconsin Legislature.The Supermarket Club Card Disclosure Act of 1999 has already passed both houses of the California Legislature and,

SACRAMENTO, Calif. -- The nation's first legislation regulating how supermarkets can use information collected from frequent shopper cards is expected to be signed into law by California Gov. Gray Davis within the next few days.

Register to view the full article