REINVENTING CPG SUMMIT

SAN FRANCISCO - With its rebranding campaign beginning to bear fruit, Safeway said it will focus in the year ahead on planting tailored marketing messages in the minds of shoppers.That effort will involve working closely with CPG makers on promotions and customizing product placement, assortment and promotions, said Brian Cornell, the retailer's chief marketer, speaking last week at Information Resources

SAN FRANCISCO - With its rebranding campaign beginning to bear fruit, Safeway said it will focus in the year ahead on planting tailored marketing messages in the minds of shoppers.

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