REMEDIES ARE PROPOSED FOR OTC SALES EROSION

CHICAGO -- Supermarkets must take aggressive actions to stop the steady sales erosion of over-the-counter medications to other formats, Michael Sansolo, the Food Marketing Institute's group vice president, told FMI's annual convention here last week.Although supermarkets account for 39% of the total market available in OTC medication sales, that share drops to 20% on products recently switched from

CHICAGO -- Supermarkets must take aggressive actions to stop the steady sales erosion of over-the-counter medications to other formats, Michael Sansolo, the Food Marketing Institute's group vice president, told FMI's annual convention here last week.

Although supermarkets account for 39% of the total market available in OTC medication sales, that share drops to 20% on products recently switched from prescription to OTC, Sansolo said during the FMI Speaks presentation here.

"Dr

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