REMKE: CRM PILOT HAS REDEEMING QUALITIES

COVINGTON, Ky. -- Remke's Markets here recently concluded a test of a new customer relationship management program that resulted in extraordinarily high redemption rates among existing customers.The customers hadn't previously used the various products, categories or store departments tested.The main benefit to Remke was the program boosted sales by appealing to people already shopping its stores

COVINGTON, Ky. -- Remke's Markets here recently concluded a test of a new customer relationship management program that resulted in extraordinarily high redemption rates among existing customers.

The customers hadn't previously used the various products, categories or store departments tested.

The main benefit to Remke was the program boosted sales by appealing to people already shopping its stores rather than just switching consumers of competing products, said Pat Iasillo,

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