RENTAL COPY DEPTH GIVEN GREATER ROLE BY COLUMBIA

CULVER CITY, Calif. -- In a move to get more copies of movies into rental locations, Columbia TriStar Home Video here has launched a new program providing free copies of selected titles to retailers who meet certain purchase requirements."This is an opportunity for supermarkets to increase their depth of copy and better satisfy the consumer," said Paul Culberg, executive vice president. By embracing

CULVER CITY, Calif. -- In a move to get more copies of movies into rental locations, Columbia TriStar Home Video here has launched a new program providing free copies of selected titles to retailers who meet certain purchase requirements.

"This is an opportunity for supermarkets to increase their depth of copy and better satisfy the consumer," said Paul Culberg, executive vice president. By embracing both well-known hits and lower-profile titles, the program addresses both depth and b

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