RENTAL PROMOTIONS ARE A CHALLENGE: SUPERCOMM VP

DALLAS -- The biggest challenge facing supermarket video executives is the promotion of video rentals within their own companies, said Des Walsh, vice president and general manager of SuperComm here.Video executives must keep senior management informed about the strength of the rental market, while keeping store-level personnel motivated and excited about the category, Walsh added."The greatest threat

DALLAS -- The biggest challenge facing supermarket video executives is the promotion of video rentals within their own companies, said Des Walsh, vice president and general manager of SuperComm here.

Video executives must keep senior management informed about the strength of the rental market, while keeping store-level personnel motivated and excited about the category, Walsh added.

"The greatest threat that we face in the industry today is senior management's perception about

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