RENTAL RISING

The video rental market, source of considerable controversy in 1998, still shows profit potential, according to video industry experts."The first quarter of 1999 will be much better than in 1998," said Kirk Kirkpatrick, vice president, marketing, WaxWorks Video Works, Owensboro, Ky. "We're a product of our box office. Theatrical income was up in 1998, so video will be up for the next few months. There

The video rental market, source of considerable controversy in 1998, still shows profit potential, according to video industry experts.

"The first quarter of 1999 will be much better than in 1998," said Kirk Kirkpatrick, vice president, marketing, WaxWorks Video Works, Owensboro, Ky. "We're a product of our box office. Theatrical income was up in 1998, so video will be up for the next few months. There are already several hot titles announced for January and February."

Among t

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