Rentals Are Fourth In Growth Picture
as found that video rentals ranked fourth among all supermarket categories in growth from 1986 to 1996.
The report, by USA Today here, showed consumer spending on video rentals in supermarkets rose 218% during that period. In a list of top 10 growing categories, rentals trailed sandwich spreads (up 476%), refrigerated pickles and relishes (up 274%) and liquid antacids (up 254%). Lower on the list were packaged diet foods (up 207%), kit