Martin's Is Buying Repriced Movies
tal titles that have been repriced for the sell-through market has enabled Martin's Super Markets here to boost copy depth and profits, said Laura Greenlee, video coordinator.
The chain recently began buying 10 of these titles where it used to purchase only one, she said. "We found that, the more copies of a title we have, the better it rents," she said. Studios typically re-release movies a few months after their rental street date at s