Warner Planning DVD Rental Test
ome Video has announced plans to test a DVD rental program beginning this month in five cities: Dallas; Philadelphia; Portland, Ore.; Richmond, Va.; and San Francisco. The program is designed to enable rental retailers an opportunity to participate in the DVD business.
"DVD is expected to be in a million homes by early 1999," said Thomas Lesinski, senior vice president for marketing and development at Warner Home Video. "The rapid growth in