'Con Air' to Get 'Blitz' Support
ta Home Video here will support 10 rental titles, including the $100 million box office "Con Air," with a "Winter Blitz" advertising and promotion campaign. The program will include TV advertising, extended pay-per-view windows and extensive trailering.
"Con Air" will street Dec. 9, prebooking Nov. 18. Other December titles backed by the program include "Cosi" and "Bounty Hunters," streeting Dec. 16 and prebooking Nov. 25; and "Operation C