VSDA to Conduct
LOS ANGELES -- The Video Software Dealers Association here will conduct a detailed consumer research study on video rental and sell-though habits as a first step toward an industry marketing campaign, said Jeffrey Eves, president of the VSDA.
The VSDA has retained Yankelovich Partners, Norwalk, Conn., to conduct the study. The research was approved by the VSDA's board of directors when it met last month in Chicago.
"The purpose of this consumer res