Awareness of DVD Found Low
from Yankee Group here suggests consumer awareness of the new DVD format remains relatively low.
Of the 1,900 U.S. households surveyed, 28% were familiar with DVD. Of those who knew of DVD, 13% said they were very or somewhat likely to buy a DVD player within 12 months. "Raising DVD's profile in the marketplace should be a top priority for all the hardware and software vendors backing the format," said James Penhune, program manager at Yankee