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Awareness of DVD Found Lowfrom Yankee Group here suggests consumer awareness of the new DVD format remains relatively low.Of the 1,900 U.S. households surveyed, 28% were familiar with DVD. Of those who knew of DVD, 13% said they were very or somewhat likely to buy a DVD player within 12 months. "Raising DVD's profile in the marketplace should be a top priority for all the hardware and software vendors

Awareness of DVD Found Low

from Yankee Group here suggests consumer awareness of the new DVD format remains relatively low.

Of the 1,900 U.S. households surveyed, 28% were familiar with DVD. Of those who knew of DVD, 13% said they were very or somewhat likely to buy a DVD player within 12 months. "Raising DVD's profile in the marketplace should be a top priority for all the hardware and software vendors backing the format," said James Penhune, program manager at Yankee

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