RENTALS ALSO RISE

The changes in supermarket video rental have not gone unnoticed by the studios. falling out of the rental business," said Andrew Kairey, executive vice president of MCA/Universal Home Video, Universal City, Calif.However, there is a resurgence in the rental business this year, with revenues up 4% to 9%, according to various reports, said Kairey. Rentals of video games -- a big contributor to department

The changes in supermarket video rental have not gone unnoticed by the studios.

falling out of the rental business," said Andrew Kairey, executive vice president of MCA/Universal Home Video, Universal City, Calif.

However, there is a resurgence in the rental business this year, with revenues up 4% to 9%, according to various reports, said Kairey. Rentals of video games -- a big contributor to department revenues until last year -- also are making a comeback, he noted.

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