RENTALS ALSO RISE

The changes in supermarket video rental have not gone unnoticed by the studios. falling out of the rental business," said Andrew Kairey, executive vice president of MCA/Universal Home Video, Universal City, Calif.However, there is a resurgence in the rental business this year, with revenues up 4% to 9%, according to various reports, said Kairey. Rentals of video games -- a big contributor to department

The changes in supermarket video rental have not gone unnoticed by the studios.

Register to view the full article