RENTRAK TO BUY CONTROL OF WAL-MART VIDEO FIRM

PORTLAND, Ore. -- Rentrak, a shared-revenue, pay-per-transaction distributor here, has entered into an agreement to buy a controlling interest in Entertainment One, Effingham, Ill., which runs 46 Wal-Mart supercenter video departments.Discussions about the possibility of Rentrak buying the other major operator of Wal-Mart video rental departments, Supercenter Entertainment Corp., Dallas, are under

PORTLAND, Ore. -- Rentrak, a shared-revenue, pay-per-transaction distributor here, has entered into an agreement to buy a controlling interest in Entertainment One, Effingham, Ill., which runs 46 Wal-Mart supercenter video departments.

Discussions about the possibility of Rentrak buying the other major operator of Wal-Mart video rental departments, Supercenter Entertainment Corp., Dallas, are under way as well, Rentrak Chairman Ron Berger told SN.

The Entertainment One agreeme

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TAGS: Walmart