REPORT: MAGAZINE PURCHASERS SPEND BIG

DALLAS -- Supermarket shoppers who buy magazines tend to spend more on groceries and also tend to shop more high-margin departments, according to a study unveiled here at the Magazine Publishers of America's Retail Conference & Expo last month."Across the board, they are really a much more involved shopper, shopping all of the departments within the store," said Dan Burke, vice president, information

DALLAS -- Supermarket shoppers who buy magazines tend to spend more on groceries and also tend to shop more high-margin departments, according to a study unveiled here at the Magazine Publishers of America's Retail Conference & Expo last month.

"Across the board, they are really a much more involved shopper, shopping all of the departments within the store," said Dan Burke, vice president, information management, Management Science Associates, Pittsburgh.

MSA analyzed loya

Register to view the full article