Repriced, previously viewed videos can provide supermarkets with future revenues.
In addition, it is a quick, easy way for retailers to weed out slow-moving titles.
"We find that customers are more apt to buy a used tape than a new one if they can save a few bucks," said Carl Johnson, video specialist at Harp's Food Stores, Springdale, Ark.
Harp's blends previously viewed tapes with its rental titles. The titles are identified with stickers that notify customers