RESEARCH SPOTLIGHTS FRESH BRANDING TRENDS

MADISON, Wis. -- The results of a retailer survey commissioned by the International Dairy-Deli-Bakery Association reveal new thinking regarding marketing strategies, perishables branding, competitive differentiation, sales and consumer behavior.Highlights of the new IDDBA study, which polled more than 200 supermarket executives and 1,000 consumers across the United States, will be presented at the

MADISON, Wis. -- The results of a retailer survey commissioned by the International Dairy-Deli-Bakery Association reveal new thinking regarding marketing strategies, perishables branding, competitive differentiation, sales and consumer behavior.

Highlights of the new IDDBA study, which polled more than 200 supermarket executives and 1,000 consumers across the United States, will be presented at the association's Dairy-Deli-Bake 2002 Seminar & Expo, June 2-4, in Orlando, Fla. Resea

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Center Store