RESETS HELPING RETAILERS DRIVE ICE CREAM SALES

OAKLAND, Calif. -- Several chains across the country are scooping up additional ice cream sales thanks to Aisle Enhancements, a category management initiative designed by Dreyer's Grand Ice Cream here."My frozen food manager has seen an impact," said Ron Brown, manager of a ShopRite in Waterbury, Conn., a store owned by Wakefern, the cooperative wholesaler based in Elizabeth, N.J. "Just from the stock

OAKLAND, Calif. -- Several chains across the country are scooping up additional ice cream sales thanks to Aisle Enhancements, a category management initiative designed by Dreyer's Grand Ice Cream here.

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