RESETS HELPING RETAILERS DRIVE ICE CREAM SALES

OAKLAND, Calif. -- Several chains across the country are scooping up additional ice cream sales thanks to Aisle Enhancements, a category management initiative designed by Dreyer's Grand Ice Cream here."My frozen food manager has seen an impact," said Ron Brown, manager of a ShopRite in Waterbury, Conn., a store owned by Wakefern, the cooperative wholesaler based in Elizabeth, N.J. "Just from the stock

OAKLAND, Calif. -- Several chains across the country are scooping up additional ice cream sales thanks to Aisle Enhancements, a category management initiative designed by Dreyer's Grand Ice Cream here.

"My frozen food manager has seen an impact," said Ron Brown, manager of a ShopRite in Waterbury, Conn., a store owned by Wakefern, the cooperative wholesaler based in Elizabeth, N.J. "Just from the stock level, from how much he's ordering, he saw an immediate lift right after we did it,

Register to view the full article

test - Advanced Registered User

Already a member? .