RESHAPE HMR CONCEPT, CONSULTANT URGES

NEW ORLEANS -- Supermarket meals marketers are wasting their time studying other supermarkets and talking about "home-meal replacement."That's what Ira Blumenthal, president of Co-Opportunities, an Atlanta-based consulting and marketing firm, told retailers at the Food Marketing Institute's advertising and marketing executives conference here earlier this month."Restaurants are your competition for

NEW ORLEANS -- Supermarket meals marketers are wasting their time studying other supermarkets and talking about "home-meal replacement."

That's what Ira Blumenthal, president of Co-Opportunities, an Atlanta-based consulting and marketing firm, told retailers at the Food Marketing Institute's advertising and marketing executives conference here earlier this month.

"Restaurants are your competition for meals," Blumenthal said. "There aren't that many supermarkets doing a good jo

Register to view the full article