RESHAPE HMR CONCEPT, CONSULTANT URGES

NEW ORLEANS -- Supermarket meals marketers are wasting their time studying other supermarkets and talking about "home-meal replacement."That's what Ira Blumenthal, president of Co-Opportunities, an Atlanta-based consulting and marketing firm, told retailers at the Food Marketing Institute's advertising and marketing executives conference here earlier this month."Restaurants are your competition for

NEW ORLEANS -- Supermarket meals marketers are wasting their time studying other supermarkets and talking about "home-meal replacement."

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